The aim of lead management programmes is to guide prospects down the sales funnel by means of relevant, educational content and messages. Because you’re likely to have hundreds of leads at different stages of your sales funnel at any one time, implementing tailored lead management programmes manually is an impossible task.
Tying down marketing efforts to quantifiable results and defining their success is a perpetual challenge for business owners. And in today’s fast-moving, hyper-competitive markets, the need for reliable and actionable data on the success of your marketing campaigns is more important than ever.
Microsoft Partners don’t need to be reminded of the rapid pace at which their markets, customers and contexts are evolving: as businesses who work at the forefront of technology, we’ve seen first-hand how the changing needs of customers and the digitisation of their private and professional lives has shifted the power away from providers and into the hands of the consumer.
In a previous blog article, we spoke about how to deliver a successful elevator pitch, and how the nature of pitching your Microsoft Partner solution has evolved over the years. This week, we’re following on with some best practices for delivering a powerful customer sales pitch.
For Microsoft Partners, having a strong online presence isn’t just something to aspire to - it’s a requirement if you hope to have any chance of survival in an increasingly competitive digital marketplace. And, as the main digital point of contact for your business, your website should be the primary driver of conversion online. In this blog, we’ll look at six tips for ensuring that your Microsoft Partner Website passes the blink test.
The ability to explain your business solution as concisely as possible is an essential skill for any business owner. For start-up entrepreneurs and small business owners in particular, being able to sum up what makes your business proposition unique and enticing within a few minutes will help win more customers and ultimately grow your business faster.
“The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or lose.” — Bill Gates
Taking a Partner Solution to market is no easy task: there’s more competition than ever, and reaching customers with a compelling message takes thorough planning.
Microsoft’s new One Commercial Partner (OCP) guidelines make it clear that Microsoft Partners need to think carefully about how they market the solutions they provide. In an age where the customer has more power than ever before and greater competition exists in virtually every sector, having a watertight Go-To-Market plan is becoming increasingly essential for success.
“Start with the customers and start with your business. Understand their problems, their opportunities, and use digital as a tool to meet their needs.” Peter Harvey, Workplace Technology Director, Macquarie. Engaging with consumers today is more complex, and requires more work on the part of marketers and business owners, than ever.
Attracting quality leads is one of the principal challenges for any business today - not least for Microsoft Partners. But with the wealth of digital tools available today, it’s possible to get smarter about the way you market your solution without having to break the bank.